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Marketing

We regularly publish studies, guides and market analysis for photographers, photographic studios and specialist trade to help you find the best photography marketing strategies. XXLPIX thus supports the industry, specifically marketing photography in recognising and increasing sales potential. Here you’ll find an overview of our publications.

Calculate the costs of a photo exhibition

Organising an exhibition can be complicated, in particular when the exhibitor has little or no experience in organising exhibitions. The photo exhibition calculator helps the organiser to better estimate costs and to stay within budget.

Go directly to the Photo exhibition calculator

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Limited Edition Photography

The market for artistic photography is booming. Never before was such a record sales achieved in money value. But top prizes in photography can be achieved only for unique or limited editions. Our guide will show you how to design and implement limited editions.

Go to Limited edition photography

Upturn in Photography

XXLPIX regularly researches the services offered and prices charged by professional photographers and photo studios in Europe. By doing this, we help commercial service providers to position themselves in the market to best effect. This market analysis is available for download by professional photographers free of charge.

Go to marketing survey for photo shoots

Marketing for photo studios

In order to run a photo studio successfully these days, the photographer has to actively promote his work. After all, approaching customers on a regular basis is vital for commercial success nowadays. If you can always offer the customers new and appealing ideas for shootings and attract new target groups, you’ll be well on your way to making it as a successful photographer.

Go to advertising and marketing for photography studios

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Market Analysis Wedding photography 2016

Wedding photography represents the most cost intensive private occasion for booking a photographer. For this reason, this market is extremely competitive. The “Wedding photographers in comparison” market analysis scrutinises trends and marketing in wedding photography, including current dates for wedding fairs and potential demand for 100 towns and cities in comparison.

Go to Wedding photography comparison